Social Media’s Influence on Policy Issues

      The use of social media will help me to influence important policy decisions in reference to early family and childhood intervention. The two types of social media used to communicate early intervention will be You Tube and prime time television commercials. The reason for using You Tube is because if my policy issue receives a lot of reviews with a survey attached about how people feel about the issue then it will communicate and reach policy makers in local, state, and federal government. The benefit in using this social medium is that it will reach millions of people and policy makers are often looking for faster ways to get public opinion. The challenge will be making sure policy makers are aware of the results from the survey and the number of responses to the issues. For example, June (2011) stated “communication between the government and citizens has changed from indirect communication to direct contact. The speed in which public opinion develops today is now vastly greater than it was only a few years ago. Rather than depending on mass media to get policy information, people can now directly express their views to politicians and civil servants” (PARK June, 2011).

      The reason for using prime time television slots is because cable television has now included social media in their packages. This new concept of combining cable television and social media will reach a broader public audience. The benefit of using this social medium is that it reaches more people. The challenge is to make it more affordable and assessable for everyone.  Olmstead, Jurkowitz, Mitchell and Enda (2013) explained, that “Television remains the dominant way that Americans get news at home, according to a new Pew Research Center analysis of Nielsen data. And while the largest audiences tune into local and network broadcast news, it is national cable news that commands the most attention from its viewers” (Kenneth Olmstead, 2013).

References

Kenneth Olmstead, M. J. (2013, October 11). How Americans Get TV News at Home. Retrieved from Pew Research Center : http://www.journalism.org/2013/10/11/how-americans-get-tv-news-at-home/

PARK June, C. H.-M. (2011, October 1). Social Media's Impact on Policy Making. Retrieved from Walden Library: http://web.b.ebscohost.com.ezp.waldenulibrary.org/ehost/pdfviewer/pdfviewer?sid=8cb6278a-6e4f-439f-ae36-bb9bc09416ed%40sessionmgr106&vid=1&hid=123


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